For advertisers: RTB means more streamlined, efficient and targeted buying. It provides them with the ability to fine-tune targeting and focus on the most relevant inventory results in higher ROI. Ultimately, users see more relevant ads.?? th?y ???c s? t?ng tr??ng trong RTB, c? ng??i bán và ng??i mua c?n ?áp ?ng các yêu c?u dan ook k? thu?t t?